[SpamCop-List] Re: new trick by spamkid
tmcgraw at spamcop.net
Mon Aug 30 14:18:09 EDT 2004
> I was surprised when, not too long ago. Barnes and Noble got bn.com
> They must have paid a good deal for it. More interesting is that when they
> got it, entering barnesandnoble.com took you to bn.com.
> Now it's the opposite - entering bn.com takes you to barnesandnoble.com :)
> Still, it's easier typing in bn.
From a marketing perspective, barnesandnoble.com "got brand."
Web marketing has moved away from "shorter is better" to "just type in
the name of the company."
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